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2 definitions found
 for trade name
From The Collaborative International Dictionary of English v.0.48 :

  Trade name \Trade name\
     1.
        (a) The name by which an article is called among traders,
            etc.; as, tin spirits is a common trade name in the
            dyeing industry for various solutions of tin salts.
        (b) An invented or arbitrary adopted name given by a
            manufacturer or merchant to an article to distinguish
            it as produced or sold by him.
            [Webster 1913 Suppl.]
  
     2. The name or style under which a concern or firm does
        business. This name becomes a part of the good will of a
        business; it is not protected by the registration acts,
        but a qualified common-law protection against its misuse
        exists, analogous to that existing in the case of
        trade-marks.
        [Webster 1913 Suppl.] Tradeoff

From WordNet (r) 3.0 (2006) :

  trade name
      n 1: a name given to a product or service [syn: trade name,
           brand name, brand, marque]

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